Founded by award-winning experiential producer Jedd Davis and celebrity floral designer Roberto Gonzalez, FLORALXM helps event agencies execute premium floral installations across major U.S. markets with centralized creative direction, production oversight and quality control. The company officially launched in Spring 2026 and is now accepting new clients nationwide.
Las Vegas, NV September 01, 2026 –(PR.com)– FLORALXM, a production-forward floral company specializing in experiential events, branded environments and large-scale installations, officially launched in Spring 2026 and is now accepting new clients nationwide.
Created specifically for the demands of the live-events industry, FLORALXM approaches floral as an integrated part of production rather than a final decorative layer. The company works alongside event agencies, creative teams, fabricators, architects and production partners to address budgeting, material selection, fabrication, engineering, rigging, logistics, installation and strike from the earliest stages of a project.
FLORALXM was co-founded by Jedd Davis, an award-winning senior experiential producer with more than 18 years of experience producing complex events and branded activations, and Roberto Gonzalez, a celebrity floral designer with more than three decades of experience creating transformative floral environments for Oprah Winfrey, President Barack Obama and other prominent cultural leaders.
Together, the founders combine elevated creative direction and botanical artistry with the production expertise required to bring ambitious floral concepts to life within real-world budgets, schedules and venue constraints.
“Large-scale floral installations are often introduced after the footprint, schedule and budget have already been established,” said Davis, co-founder of FLORALXM. “That can create unnecessary cost, compromise the creative or introduce logistical challenges late in the process. We built FLORALXM to help agencies think through those requirements earlier and execute the vision without losing sight of production realities.”
One challenge the FLORALXM team continues to hear from agency and industry leaders is the difficulty of finding a floral partner that can confidently support programs across multiple markets while maintaining premium quality, consistency and production standards.
Large-scale experiential programs often require agencies to engage different local floral vendors from market to market. While those partners may be highly skilled creatively, they may not always be accustomed to the compressed timelines, complex logistics, fabrication coordination, venue requirements, labor considerations and rapid problem-solving required for major live events.
FLORALXM was built to help bridge that gap.
Through Davis and Gonzalez’s combined national network of trusted floral, fabrication, production and logistics partners, FLORALXM can activate experienced resources in major markets while maintaining centralized creative direction, production oversight and quality control.
“Our clients should not have to sacrifice quality or consistency simply because a program moves from one city to another,” said Gonzalez, co-founder and creative lead of FLORALXM. “Over decades in floral design, I have built relationships with talented floral professionals and artisans across the country. When you combine that network with Jedd’s production resources and understanding of large-scale events, we can build the right team for each market while still protecting the creative vision and the level of quality our clients expect.”
Throughout his career, Gonzalez has earned a reputation for refined aesthetic control, craftsmanship and emotionally powerful floral storytelling. His work spans high-profile celebrations, cultural occasions and immersive environments where floral design plays a defining role in how guests experience a space.
“After more than three decades in floral design, I have seen how powerful botanicals can be when they are considered as part of the complete environment—not simply added at the end,” Gonzalez added. “Our goal is to protect the artistry while working hand in hand with the production team to make sure every concept can be fabricated, installed and experienced exactly as intended.”
The company’s capabilities include:
Large-scale floral and botanical installations
Branded photo moments and immersive environments
Custom botanical fabrication
Retail and hospitality installations
Stage, scenic and architectural floral integration
Multi-market program development and execution
Installation, maintenance, strike and logistics management
FLORALXM is built to support agencies at multiple stages of development, from early concepting and budget feasibility through fabrication, installation and final execution. The company can operate as a standalone floral partner or integrate directly into an agency’s broader creative and production team.
“We understand what producers need because we have been on that side of the process,” Davis added. “We know how quickly concepts evolve, how closely budgets are scrutinized and how important it is to have partners who can communicate clearly, solve problems and deliver on-site. Our goal is to become the floral partner an agency can confidently bring into the conversation early and continue working with wherever the project takes them.”
FLORALXM is currently developing botanical concepts and custom installations for experiential, hospitality and architectural environments and is accepting new agency, brand and production partnerships nationwide.
Event agencies, brands, production companies and design partners can learn more at www.floralxm.com.
About FLORALXM
FLORALXM is a production-forward floral company creating large-scale botanical installations, immersive environments and branded floral experiences. Founded by award-winning experiential producer Jedd Davis and celebrity floral designer Roberto Gonzalez, FLORALXM combines elevated botanical design with the planning, fabrication coordination, logistics and on-site execution required for complex live events and permanent environments. Gonzalez brings more than three decades of experience designing for Oprah Winfrey, President Barack Obama and other prominent cultural leaders, while Davis brings more than 18 years of expertise producing national experiential programs and branded activations. Through an established network of floral, fabrication and production partners across major U.S. markets, FLORALXM provides agencies with a centralized partner for creative direction, production oversight and consistent quality across single-market and multi-market programs.
Media Contact
Jedd Davis
Co-Founder, FLORALXM
hello@floralxm.com
[512-787-2169]
Contact Information:
FLORALXM
Jedd Davis
512-787-2169
Contact via Email
www.floralxm.com/
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