Chicago-based optimuse Celebrates 10 years in Branding and Digital Marketing

Chicago’s optimuse Celebrates 10 years in Branding and Digital Marketing

La Grange, United States – May 8, 2026 / optimuse /

optimuse: Branding that follows though

Usually if a company needs a brand refresh, they go to a branding firm. Then, if they need a website, lead generation, ad campaigns, social media management, or paid media services, they go to a digital marketing firm. Not anymore. That’s because optimuse provides the best of both worlds, which ensures businesses achieve both brand consistency and marketing efficiency.

Led by industry veterans Chantal Panozzo and Brian Opyd, optimuse, a brand and digital marketing consultancy, aims to be a long-term growth partner to its clients. The company helps clients navigate the constantly evolving marketplace so their brand can make an impact. This year, optimuse is celebrating 10 years in business. Founded in 2016, the business has grown from its branding and copywriting roots to a full service digital agency.

Branding to Marketing Automation

“Clients want strategic solutions, but they also require digital and tech know-how in order to execute them. By working with us, they can streamline the process. If we refresh a company’s messaging and logo for example, they don’t need to find another firm to execute a website, manage a digital marketing campaign, or optimize a CRM system. Our combination of creativity and tech-agility means we not only develop strong brands, but we also activate them,” Chantal says.

“We offer branding that follows through,” Brian adds. “We don’t leave you with a nice set of messages and a logo. We take the next step and turn that into a website and a marketing campaign. We advise on how to build an acquisition engine. And then we support these strategies as tactics as tech and customers evolve.”

Business Growth through Targeted Digital Marketing

Recent work from optimuse includes a rebrand, a custom website, and an ongoing digital marketing campaign for a 30-year-old financial firm. Another project includes helping a therapy group drive qualified patient growth through a hyper-focused local SEO strategy, which after just four months, has increased new client acquisition by 22% month-over-month. And a third involves helping a logistics company create a more efficient and scalable acquisition engine while also using strategies to increase their social engagement, which has improved by over 500 percent.

In addition to working hard to create outcomes for their clients, optimuse’s leaders both serve their community as publicly elected officials. Brian is currently the president of the Park District of La Grange and Chantal serves as treasurer of the La Grange Public Library.

Follow optimuse on LinkedIn and learn more at optimuse.co