Nice Guy Tours Turns Astoria Into NYC’s World Cup Food Destination

New York, United States – June 8, 2026 / Nice Guy Tours /

NEW YORK, NY — June 5, 2026 — With eight FIFA World Cup 2026 matches scheduled at MetLife Stadium — including the Final on July 19 — millions of international visitors are arriving in New York City. Nice Guy Tours, a walking food tour company operating since 2014, is pointing those visitors to Astoria, Queens, where guests can eat their way through the cultures of dozens of competing nations in a single afternoon.

The company’s Astoria Walking Food Tour is a three-hour, six-stop journey through one of the most ethnically diverse urban neighborhoods in the United States. The route moves through Astoria’s Greek, Middle Eastern, and Latin American food enclaves — communities that have called the neighborhood home for generations, long before any tournament brought their flags to New York. Stops include traditional dishes in “Greektown,” pastries and savory bites in “Little Egypt,” and South and Central American specialties, ending with baklava and boozy ice cream.

The timing connects to a broader city initiative. In late May 2026, the NYC Mayor’s office launched the “NYC Neighborhood Passport,” a program directing World Cup visitors to immigrant communities, local businesses, and cultural institutions across the five boroughs throughout the tournament. Nice Guy Tours’ Astoria route covers exactly the type of establishments the program was built to showcase.

“The real point is that Astoria has been hosting the world’s food cultures for decades before the World Cup arrived. Anyone who walks through it with a local guide for three hours will understand what makes New York a different kind of host city than anywhere else on earth.” said Dante Mercadante, Founder of Nice Guy Tours.

Nice Guy Tours has accumulated more than 2,500 five-star reviews on Tripadvisor and has been featured by FOX 5 New York, the Huffington Post, and Westchester Magazine, among others. The company operates public tours in Greenwich Village, the Lower East Side, and Astoria, and offers private tour packages for corporate groups, school groups, and families.

The Astoria Walking Food Tour runs Thursday through Sunday and is priced at $94.99 per person. Availability during the World Cup period is expected to be limited. Reservations are available at niceguytours.com.

About Nice Guy Tours
Nice Guy Tours offers three-hour walking food tours through New York City’s most storied neighborhoods, including Greenwich Village, the Lower East Side, and Astoria, Queens. Founded in 2014 by native New Yorker Dante Mercadante, the company guides guests through six or more stops of iconic local eats while exploring the history, culture, and communities that define each neighborhood. Nice Guy Tours also offers private tours for corporate groups, schools, and families. Learn more at niceguytours.com.

Media Contact:

Dante Mercadante
niceguytours.com