Starmoire, a new subscription service for end-to-end wardrobe management, launched publicly today. The company digitizes, stores, values, and resells members’ clothing, giving them a professionally cataloged digital closet, secure offsite storage, and full optionality — the freedom to retrieve, style, or sell any piece whenever they choose. Members can move pieces directly from their digital closets to The Shed, Starmoire’s resale marketplace. Starmoire professionally photographs each item, documents its condition, and handles everything from listing preparation to shipping and fulfillment.
Alongside the launch, the company named stylist and television personality Stacy London of “What Not to Wear” as its Chief Stylist. London, who is also an investor in Starmoire, will be at the helm of Clothes Encounters, the company’s new Substack launching next Monday, September 21.
Starmoire was founded by Katie Palencsar and Ruth Foxe Blader, two venture capitalists with a combined two decades of experience investing in fintech and in female-founded companies. Palencsar, the company’s Chief Executive Officer, previously launched and led the Female Innovators Lab, the first and largest venture fund dedicated to female founders in fintech. Blader, the company’s Executive Chair, is a fifteen-year venture investor and Managing Partner of Citrine Ventures, an early-stage investment firm. Rebecca Goldfarb is Starmoire’s third co-founder and Creative Director.
At the heart of Starmoire is a simple idea: a wardrobe holds real value, financial and sentimental, and it deserves to be managed — digitized, stored, valued, and sold — on the owner’s terms.
“There are incredible systems for managing almost every valuable asset we own — our money, our homes, our photos — but not our wardrobes,” said Katie Palencsar, CEO and Co-Founder of Starmoire. “For most people, clothing is still managed through piles, bins, crowded racks, and memory. We built Starmoire to change that, making it easy to create space today without losing sight of what you own or giving up pieces before you’re ready. We’re also thrilled to welcome Stacy London as our Chief Stylist. Few people understand the psychology of clothing and the way women relate to their wardrobes as deeply as Stacy does.”
As Chief Stylist, Stacy London will help define the overall editorial vision of The Shed, curating collections from member closets, and bringing her unique understanding of how women build, evolve, and make decisions about their wardrobes to every part of the member experience.
“Your stuff is your story,” said Ruth Foxe Blader, Co-Founder and Executive Chair of Starmoire. “We realized that people need a way to see everything they have, save what they wear, store what’s seasonal or sentimental, and shed what they no longer need.”
Most closets are full of clothing whose value is easy to lose track of. Starmoire fixes that, creating a new source of professionally managed inventory in the $360 billion resale market*. Members can browse their full wardrobe anytime in a digital closet and request any piece back on demand. Through Valuette, its own AI-powered pricing tool, Starmoire estimates resale value and provides pricing guidance to help members decide when to sell. From there, they can move pieces directly to The Shed, where they become available for anyone to shop.
“Clothing is never just clothing. It carries who we were and who we are becoming,” said Stacy London, Chief Stylist of Starmoire. “What drew me to Starmoire is that it treats a wardrobe with that kind of respect, as something worth caring for, valuing, and passing on with intention. The Shed makes letting go feel like a beginning rather than a loss.”
Starmoire is currently onboarding members through a pilot program in New York City, with plans to expand to additional U.S. markets next year. The Shed is open now to shoppers and sellers alike, with members’ closet collections and themed wardrobe edits curated by Stacy available for purchase. Authentication services are also available for select items.
*Resale’s Next Chapter: How Fashion and Luxury Brands Can Win in the Secondhand Market (Boston Consulting Group, October 2025). Please note that BCG projects the global secondhand market will reach $360 billion by 2030.
About Starmoire
Starmoire is a subscription service for end-to-end wardrobe management. The company picks up, catalogs, stores, and retrieves members’ clothing on demand, using AI-powered valuation to tell members what to keep and when to sell. Members can browse their wardrobe anytime through a digital closet and request items whenever they need them — full optionality to keep, style, or sell each piece on their own timeline. Through The Shed, Starmoire’s condition-verified resale marketplace, members can also sell pieces they’re ready to part with. Starmoire was founded by Katie Palencsar, Ruth Foxe Blader, and Rebecca Goldfarb and is currently piloting in New York City. Learn more at starmoire.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260910572333/en/
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