JD Power today announced the launch of the JD Power® Platform for its OEM customers. The unified intelligence hub brings together the company’s portfolio of products, market data, and intelligence into a single, intuitive experience.

At the heart of the platform is Pulse, which synthesizes multiple JD Power data sources into a comprehensive brand health rank and market position relative to competitors weighted by business impact. Automotive leaders can immediately see their competitive position, understand what is driving changes in performance, and identify where to focus. Pulse measures performance across six key business drivers: Brand Strength, New Sales Operations, F&I Performance, Used Sales Operations, Fixed Operations, and Product Strategy.

“Delivering competitive automotive intelligence instantly based on all of our robust proprietary data assets is what sets the JD Power® Platform apart,” said Meg Wilson, chief product and technology officer at JD Power. “With a clear view of customers’ performance against competitive benchmarks, Pulse synthesizes proprietary data sources into one performance rank, enabling automotive leaders to understand exactly where they stand and what’s driving their success.”

These proprietary sources include PIN Transaction Data, Sales Satisfaction Index (SSI), Initial Quality Study (IQS), Automotive Performance, Execution and Layout (APEAL), Tech Experience Index (TXI), Vehicle Dependability Study (VDS), Customer Satisfaction Index (CSI), Residual Values and Repair Analytics, a combination of intelligence no competitor can replicate.

“Automotive decision makers expect one, easy-to-access, unified place to see their entire business picture,” said Thomas King, president of OEM Solutions at JD Power. “Our clients’ success depends on every team, from sales to service to product, acting on the same information. As part of the JD Power® Platform, Pulse gives each of those teams the same view of what’s working and where to focus, helping them make faster, more confident decisions.”

JD Power® Platform Features

Unified Login: A single, streamlined entry point to the entire JD Power portfolio, eliminating the need for multiple passwords or bouncing between disconnected systems.

Centralized Intelligence Hub: Pulse features an intuitive interface that connects unparalleled JD Power data and shows their cumulative impact across the entire OEM value chain.

Role-Based Customization: Customizable interface and views adapted to different user roles, teams, customer segments, and business priorities—from executive-level trend analysis to detailed operational metrics.

Scalable Architecture: The platform is built to evolve, with new capabilities and product integrations rolling out based on customer feedback.

Beyond this launch for the company’s OEM customers in North America, the platform will roll out next to the automotive dealers served by JD Power. Additional features and capabilities are planned for 2027.

For more information, visit JD Power® Platform – JD Power.

About JD Power

JD Power is a proven leader in business-critical data and intelligence to drive auto-related decisions with confidence and clarity. By leveraging unmatched proprietary data, advanced analytics and deep industry expertise, JD Power fuels original equipment manufacturers, retailers, lenders, insurers, and partners to enhance their performance.

Since 1968, JD Power has delivered incisive guidance and intelligence about customer interactions with brands and products. To learn more about the company’s business offerings, visit JDPower.com.