The #1 selling refrigerated pickle snack brand in the U.S.¹ will celebrate National Pickle Day on November 14 with more than 6,000 complimentary pickle pouches, an exclusive partnership with Aroma Joe’s, social giveaways, and custom sneakers.

APPLETON, Wis., Nov. 2, 2026 /PRNewswire/ — OH SNAP!, the #1 selling refrigerated pickle snack brand in the U.S.¹ and the original creator of the brineless pickle in a pouch, is commemorating National Pickle Day on November 14, 2026, with its biggest celebration yet. The brand will bring its “Snap Out of the Ordinary” spirit to pickle fans nationwide through complimentary pickles via Instacart and Snag Delivery, an exclusive partnership with Aroma Joe’s, social giveaways, and more.

“National Pickle Day brings together people who share our love for bold flavor and a good crunch,” said Ryan M. Downs, Founder and President of OH SNAP!. “This year, we’re going bigger, creating unexpected ways for consumers nationwide to try OH SNAP! and, of course, enjoy some free pickles along the way.”

Starting November 13, consumers can redeem one of 5,000 complimentary OH SNAP! pickle pouches through Instacart, while supplies last. A targeted Instacart push notification will alert shoppers ahead of National Pickle Day, or they can claim the free pouch directly in the Instacart app.

OH SNAP! is also teaming up with Aroma Joe’s, one of the nation’s leading handcrafted beverage franchises, for an exclusive celebration across 138 locations. Guests can look forward to limited-time pickle-inspired beverages and special OH SNAP! product offers. More details will be revealed on National Pickle Day via @AromaJoesCoffee on Instagram and Facebook.

From November 14 through November 18, followers can take their pickle obsession one “step” further with the chance to win one-of-a-kind custom sneakers. Created in partnership with custom shoe creator @with__an_h, the sneakers bring the brand’s bold personality to a new canvas. Five winners will be selected through the social giveaway.

Additionally, on November 14, OH SNAP! is partnering with Snag Delivery to bring National Pickle Day directly to college students. During a special “Pickle Power Hour,” more than 1,000 complimentary OH SNAP! pickle pouches will be included in Snag Delivery orders across 15 college campuses, giving students a crunchy surprise with their orders.

While OH SNAP! celebrates pickles all year long, fans can get in on the National Pickle Day festivities early. The brand will surprise select pickle lovers with specially curated boxes featuring OH SNAP! products and branded swag.

To learn more about OH SNAP! and its lineup of grab-and-go snacks, visit ohsnappickles.com and OH SNAP! on Instagram.

¹ Per Nielsen, L52 weeks through 9/26/26

About OH SNAP!
Founded in 2015, OH SNAP! is redefining better-for-you snacks with bold flavors, maximum crunch, less mess, and on-the-go convenience. Using an innovative refrigerated process and no added brine, OH SNAP! packs fresh flavor into grab ‘n go pouches. From classic Dilly Bites to spicy Hottie Bites, sweet n’ spicy Sassy Bites, and now Chil‑lime Bites, the brand offers a flavor for every craving. Available nationwide at leading retailers and anywhere consumers look for grab n’ go snacks and pickles, OH SNAP! keeps snacking crunchy, delicious, and anything but ordinary.

Mikey.McCormack@ruderfinn.com

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SOURCE OH SNAP!